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TCU Kicks Off a Themed Fundraising Campaign for Major Wins Against Breast Cancer.

The Opportunity

The team at TCU wanted to develop a brand for their fundraising efforts on behalf of the Susan G. Komen for the Cure (formerly known as the Susan G. Komen Breast Cancer Foundation). Each year TCU kicks off a new fundraising campaign with a music video following their college football game. This time period is used to raise money for the Susan G. Komen for the Cure. The theme for this year was “Frogs for the Cure,” and TCU needed a branded solution to fully promote the campaign.

The Solution

To make the event more memorable, we created customized, branded merchandise to further connect the theme of each year’s campaign between TCU and their goal of raising funds for Susan G. Komen for the Cure.

The Result

TCU’s “Frogs for the Cure” campaign has raised over $250,000 for breast cancer research to date on behalf of Susan G. Komen for the Cure.  Plus the annual fundraiser has garnered national publicity for TCU’s involvement in the cause.

TCU Kicks Off a Themed Fundraising Campaign for Major Wins Against Breast Cancer.